Business 15 January 2018
It's okay if you've been so heads-down with your nose-to-the-grind that you've completely missed the boat of podcasts. As a trendy way to boost your creativity, spark your imagination and mold you into a better leader, there are countless entrepreneurial talks available.
While listening to a podcast over music while you're cooking, commuting or working on yet another report is a smarter way to multitask than say, listening to music, it can be overwhelming to get started. Luckily, many female founders and CEOs have navigated the pool for you already, and offer their best recommendations for stimulating hosts, topics and shows. Warm up your headphones, grab your portable charger and tune in:
From: Caroline Danehy, the co-founder of Fair Harbor, a men's sustainable swimwear company.
Why: “All of the different stories from the co-founders each had the same theme: businesses don't become successful overnight. Featuring different entrepreneurs, it was inspiring to hear how they overcame various hurdles and their journeys to where they are today. Two of my favorite podcasts featured Drybar and Honest Tea. Alli Webb, the founder of Drybar, discussed how she started Drybar from a small idea while doing her friends' hair. Specializing in one thing, perfecting hair, and focusing on that, her motto has become 'focus on one thing and be the best at it.'. Throughout the podcast, Alli exemplified characteristics of persistence and determination. It was clear that once she had her mind set on something, she wasn't going to let anything or anyone get in the way of achieving it."
From: Kylie Carlson, the CEO of leading education institution in the wedding industry, The Academy of Wedding and Event Planning, offering an online course for wedding planners, stylists and designers.
Why: “What I love about Amy Porterfield is that most of her podcasts are solid 'How To's' where she shares her own processes with you and you finish off feeling like you've really learned something you can apply to your own business. I love a good takeaway when I'm listening to a podcast, and Amy gives you action plans and easy to digest information that is simple to understand and easy to apply."
From: Meghan Ely, the owner of OFD Consulting, a niche PR firm exclusively serving the wedding industry.
Why: “I love the transparent nature in which they share how to get a small business off of the ground. The founder Alex Blumberg is a celebrated member of the podcast industry, but even he had to face the inevitable lows of being an entrepreneur for the very first time. I've been able to appreciate, and learn from, the challenges they've faced as they've grown rapidly: staffing, work/life balance as a parent and scaling smartly."
From: Vanessa Jeswani, co-founder of Nomad Lane, a brand of travel accessories that are smartly made at an affordable price.
Why: “This podcast is focused on innovation in fashion and retail. The podcast features interviews with founders of brands that are revolutionizing the consumer economy, from direct to consumer business models to manufacturing innovations. It's perfect for anyone who is interested in learning about new retail channels, inventory management, starting a fashion/lifestyle brand and innovative marketing campaigns. Richie, the interviewer, asks detailed and important questions so listeners can understand what really goes on behind the scenes."
From: Kelly Pace Stegman, the founder of Pace & Love Marketing, specializing in food marketing strategy for emerging businesses.
Why: “This is a good podcast for people who may have dipped their toe into zen, horoscopes and self-care to dive head first into the world of wellness. The LA-based podcast discusses everything from yoga, crystals and juice to anti-aging skin treatments, alchemy and intuition. It's light, but goes deep and perfect when I am on a long drive and would rather learn about buzz over business."
From: Anna Osgoodby, co-founder of Bold & Pop, a brand, website design and social media collective that helps small business owners and bloggers reach their goals through brand development and marketing strategies.
Why: “I really love this podcast because it is founded by a business coach, Natalie Eckdahl, and is focused specifically on women entrepreneurs. Natalie interviews entrepreneurs across industries and it is always interesting to hear firsthand of their experiences and what has been most successful for them. She also does live coaching sessions which are very useful to hear how other business owner's challenges are addressed and how they sort out what is next for their journeys."
From: Neely Raffellini, founder of the 9 to 5 Project, which helps women with easy-to-follow job search tools and advice, including career coaching, resume writing, ongoing support and more.
Why: “Most episodes of this podcast are under ten minutes - except for the ones with a guest - so it's a quick way to grab a life and/or business lesson with the all-around awesome Marie Forleo. Recent episodes have focused on everything from gratitude to networking."
From: Misha Gillingham, luxury travel blogger and influencer and founder of Wildluxe. Her Instagram show, Luxury Travel Show, takes viewers on 60 video tours through the more luxurious properties around the globe. Wildluxe also donates 100 percent of profits to charities to help underprivileged children worldwide.
Why: “After battling cancer I learned just how short life can be and I knew I needed to make some changes in order to live the life I had dreamt of. Brooke's podcast teaches listeners how to accomplish goals without being bound by fear. It is highly motivational and helps me in business and almost every other aspect of my life. Brooke's words of wisdom have changed the way I think, and as cliche as this sounds, I am now able to live the life I have always dreamed of. I am traveling the world in total luxury, and getting paid to do it! Additionally, The Life Coach School Podcast has improved the important relationships in my life. The core values of Brooke's podcasts can be applied to anyone in any situation."
From: Suneera Madhani, the CEO and founder of Fattmerchant, a subscription-based payment technology provider offering direct-cost pricing, analytics and omnichannel integrated payments solutions to businesses.
Why: “One of my favorite podcast hosts is Sophia Amoruso, who interviews entrepreneurs from all different industries and has an entrepreneurial journey of her own. She blends learning and fun into one, and it works really well without being forced. This is a much lighter, relatable podcast that focuses solely on girl bosses, something I believe in wholeheartedly."
5 Min Read
Sometimes it takes falling to rock bottom in order to be built back up again. I learned this many years ago when the life I'd carefully built for myself and my family suddenly changed. But in those times, you learn to lean on those who love you – a friend, family member or someone who can relate to what you've been through. I was lucky enough to have two incredible women help me through one of my lowest moments. They taught me to love myself and inspired me to pass on their lessons each da
If it weren't for the empowering women who stepped up and brought fitness back into my life, I wouldn't be standing – in the door of my own business – today.
In 2010, I was a wife, a mother of three, and had filtered in and out of jobs depending on what my family needed from me. At different points in my career, I've worked in the corporate world, been a stay-at-home mom, and even started my own daycare center. Fitness has always been a part of my life, but at that point being a mom was my main priority. Then, life threw a curveball. My husband and I separated, leading to a very difficult divorce.
These were difficult times. I lost myself in the uncertainty of my future and the stress that comes with a divorce and found myself battling anorexia. Over a matter of months, I lost 40 lbs. and felt surrounded by darkness. I was no longer participating in my health and all efforts to stay active came to a halt. I didn't want to leave my home, I didn't' want to talk to people, and I really did not want to see men. Seeing my struggles, first my sister and then a friend, approached me and invited me to visit the gym.
After months of avoiding it, my sister started taking me to the gym right before closing when it wasn't too busy. We started slow, on the elliptical or the treadmill. This routine got me out of the house and slowly we worked to regain my strength and my self-esteem. When my sister moved away, my good friend and personal trainer started working out with me one-on-one early in the morning, taking time out of her busy schedule to keep me on track toward living a healthy life once again. Even when I didn't want to leave the house, she would encourage me to push myself and I knew I didn't want to let her down. She helped me every step of the way. My sister and my friend brought fitness back into my everyday routine. They saved my life.
I began to rely on fitness, as well as faith, to help me feel like myself again. My friend has since moved away, but, these two women made me feel loved, confident and strong with their empowerment and commitment to me. They made such an incredible impact on me; I knew I needed to pay it forward. I wanted to have the same impact on women in my community. I started by doing little things, like running with a woman who just had a baby to keep her inspired and let her know she's not alone. I made sure not to skip my regular runs, just in case there was a woman watching who needed the inspiration to keep going. These small steps of paying it forward helped me find purpose and belonging. This gave me a new mentality that put me on a path to the opportunity of a lifetime – opening a women's only kickboxing gym, 30 Minute Hit.
About four years ago, I was officially an empty nester. It was time to get myself out of the house too and find what I was truly passionate about, which is easier said than done. Sitting behind a desk, in a cubicle, simply didn't cut it. It was hard to go from an active and chaotic schedule to a very slow paced, uneventful work week. I felt sluggish. Even when I moved to another company where I got to plan events and travel, it was enjoyable, but not fulfilling. I wanted to be a source of comfort to those struggling, as my sister and dear friend had been to me. I wanted to impact others in a way that couldn't be done from behind a desk.
I began to rely on fitness, as well as faith, to help me feel like myself again.
When I heard about 30 Minute Hit, I was nervous to take the leap. But the more I learned about the concept, the more I knew it was the perfect fit for me. Opening my own gym where women can come to let go of their struggles, rely on one another and meet new people is the best way for me to pass on the lessons I learned during my darkest times.
Kickboxing is empowering in itself. Add to it a high energy, female-only environment, and you have yourself a powerhouse! The 30 Minute Hit concept is franchised all over North America, acting as a source of release for women who are just trying to get through their day. I see women of all ages come into my gym, kick the heck out of a punching bag and leave with a smile on their face, often times alongside a new friend. 30 Minute Hit offers a convenient schedule for all women, from busy moms to working women, to students and senior citizens. A schedule-free model allows members to come in whenever they have a free half hour to dedicate to themselves. Offering certified training in kickboxing and a safe environment to let go, 30 Minute Hit is the place for women empowerment and personal growth.
Through my journey, I have learned that everyone is going through something – everyone is on their own path. My motivating factor is knowing that I can touch people's lives everyday just by creating the space for encouragement and community. It's so easy to show people you care. That's the type of environment my team, clients and myself have worked hard to create at our 30 Minute Hit location.
Fitness saved my life. If it weren't for the empowering women who stepped up and brought fitness back into my life, I wouldn't be standing – in the door of my own business – today. The perfect example of women empowering women – the foundation to invincibility.
This article was originally published September 12, 2019.