Health 01 May 2019
Women are a force in almost every industry. Working moms account for 47% of all workers and more notably, the fastest growing workforce segment includes women with children under the age of three. So, making sure that working moms understand their rights in the workplace is critical.
Many of you have probably seen recent lawsuits alleging that working moms are forced to pump in “deplorable" conditions. From police departments to fast food restaurants, the increase in working moms who are breastfeeding is forcing the conversation around how businesses can best support moms when they return to work; whether that be in a corporate setting or even in a male-dominated industry.
It's a conversation that is long overdue, and worth our attention. Many of the women who are now speaking up are either in the workplace, or planning to return to work after maternity leave, and are dealing with a lack of necessary support from managers and colleagues to successfully continue breastfeeding. Additionally, many companies may be unaware of the laws that protect moms, do not have clear company policies, or simply do not know how to start a dialogue with their lactating or expectant moms.
Recently, Aeroflow Breastpumps commissioned a third-party survey to see how expectant moms were feeling about returning to work. The results were surprising to some, but probably not to the moms who are living them every day:
- Over 75% of moms said they plan to return to work after having a baby
- 53% say that their place of employment either does not have a lactation room, has a room that is not adequate, or are not sure if a space exists
- Over 62% of expectant moms think there is a stigma attached to moms who breastfeed at work
- 49% are concerned that breastfeeding at work could impact their career growth
- 47% have considered a career change because of their need to breast pump at work
- And almost 35% have had a negative interaction with a co-worker because of breastfeeding/pumping
Break Time for Nursing Mothers
The federal Break Time for Nursing Mothers law requires employers covered by the Fair Labor Standards Act (FLSA) to provide reasonable break time for an employee to express breast milk for her nursing child whenever they need for one year after the child's birth. Employers are also required to provide a place, other than a bathroom, that is shielded from view and free from intrusion from coworkers and the public, which may be used by an employee to express breast milk. The break time requirement became effective when the Affordable Care Act was signed into law on March 23, 2010.
Additionally, eligible mothers are to be provided with at least twelve weeks of unpaid maternity leave with no repercussions. This is a substantial amount of time for mothers to heal and bond with their newborns, considering that it takes an average of six weeks to physically recover from giving birth.
Breastfeeding In The Blue Collar And Service Industries
There is a common misconception that these benefits and protections only apply to corporate environments, but moms in blue-collar and service industries deserve support as well, sometimes even more given the additional challenges.
Many moms in physically demanding positions struggle to find time to take breast pumping breaks during their shifts. During an eight-hour day, moms will need to pump two to three times, possibly more during longer shifts.
Waitresses are often too busy handling multiple tables to suddenly stop for a pumping break, and policewomen are often traveling in the field. These mothers are simply unaware of when and where they will be able to pump,partly due to the fact that many businesses still have not provided nursing mothers with an adequate lactation room. These factors can make it easy for mom to give up on her breastfeeding goals, but there are many ways employers can help.
Ways To Support Breastfeeding Moms
1. Start the conversation and have a clear policy in place. This sounds simple, but it's amazing how many companies do not take this simple first step. When managers lead by example and show the rest of their team that they support their moms, it will affect the entire company's perception and attitude.
2. Be informed. Take the time to educate yourself on the laws in place, how they apply to your company and why breastfeeding is good for moms, babies and employers.
3. Ask moms what they need to maintain a comfortable pumping schedule and work with them to accommodate these needs. Involve your team to help cover the workload during breaks. Moms don't need more than 20 minutes, and can help cover tasks when other employees are busy.
4. Create a space for them to breast pump. Find an unused office or room to easily convert, even on a construction site. Outfit it with a chair to relax in, a surface to place their breast pump and accessories, and a mini fridge for milk storage. An area with a water source nearby is best, for hand washing. If absolutely no space is available, consider other options, such as a popup tent.
5. If your working mom is out in the field, allow them to come back to the office or station to breast pump. You can also use the pumpspotting app to find lactation rooms conveniently located along their routes.
It's Time To Start Supporting Breastfeeding Moms
As businesses face a more competitive recruiting landscape, a family-centric and supportive plan will serve as an advantage to skilled job seekers, while engaging and retaining existing employees. Not only is it good for both mom and employer, it's also, in many instances, a mother's right to have these benefits.
I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.
During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.
The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.
Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.
I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.
Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.
My 4 best tips for starting your own business are:
- Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
- Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
- Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
- Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!