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7 Female Entrepreneurs Share Their 2019 Word of the Year and Its Importance

Self

Many studies have shown that most people fail at keeping their New Years resolutions. According to one statistic reported by U.S. News and World Report, 80% of people will fail by the second week of February.


This year, instead of making a long list of resolutions that you will most likely not stick to, try something different. Think of a word or theme that you want to focus on all year. Choose a word that will positively impact your life as a whole. The key to this exercise is to choose only ONE word; not three or five things you want to focus on for the year. Choosing just one, will keep you from being overwhelmed. It will help you stay on track and will give you clarity as you make decisions throughout the year. Weave this word into your daily routine and lifestyle. If you stay consistent and always go back to your word throughout the year, you'll see significant changes in your life and business.

Here are seven female entrepreneurs who share their 2019 Word of the Year and Why.

FUN – “I feel like we put so much focus into achievement, and then again into shutting off.. but what happened to the fun? I plan to learn how to DJ and go to as many salsa, belly dance and African dance classes as possible."

- Sahara Rose, Best-selling Ayurveda Author and Host of Highest Self Podcast

CHOICE – “The power of Choice reminds us that in every situation or decision we always have at least two options when deciding our next action step and is the basis of living free. CHOOSING our actions empowers us to feel like we're involved in life's process, and not just taking what's being given our way, and in turn, offers us the opportunity to create the life we really desire to live."

- Sara Quiriconi, Founder and Creator of the Live Free Manifesto, Unfck Your Body Series, and Author of Living {Cancer} Free

MENTAL FREEDOM – “What I've witnessed with my clients and students in 2018 is a lot of internal struggle and desire to break free from the self-imposed chains that bind them - 2018 was all about planting the seeds of mental freedom and in 2019 those seeds grow to fruition! I believe we'll all feel more free to be our most authentic selves, self-doubt and self-judgment will dissipate, and all the "shoulds" we hold against ourselves won't carry as much weight."

- Dr. Deganit Nuur, DAOM, L.Ac., MSTOM, Clairvoyant, Acupuncturist, Metaphysical Teacher

CURIOUS – “ I believe that following our curiosity is what guides us naturally in the direction of our most aligned and fulfilling life. For me, staying curious means keeping an open heart and mind, which creates space for possibilities we didn't even know existed."

- Ruby Warrington, Founder of The Numinous and Author of Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All On The Other Side of Alcohol

WOMAN EMPOWERED – “Woman working together to raise each other and support one another dreams and efforts is what I am focused on for 2019."

- Sabra Seligman, Owner of Manna Life Food, Holistic wellness expert, Plant-based nutrition coach

FAITH – “There have been many years in my life where I have completely lost faith in myself, my health, my loved ones and my purpose. This past year was a process of rebuilding that faith and I want to establish a strong foundation of faith in 2019. Faith in myself, my strong body, the loves in my life and the work I am meant to do here on earth."

- Nitika Chopra, Talk Show Host & Chronic Illness Advocate

RESILIENCE - “In a culture where we duck and dive difficulty, turmoil or failure, it's important to recognize that avoiding said setbacks is futile. Victory and progress lie in the hands of those that acknowledge the role of failure as a mentor that builds our strength and character. In my opinion, resilience is the greatest quality one can possess because it makes the bounce back faster each and every time."

- Hugette Montesinos, CEO of Disfunkshion Magazine, Speaker, Educator

Try this exercise for yourself as you start the new year. Think of this word as a way to create a lasting lifestyle mindset shift, not a short-term personal development “diet". Write this word out, put it up in places where you will be reminded of it and think of the many ways that you can embody this word in your life.

Reflect on this word. Ask yourself the following questions:

Why did you choose this word?

What will you do to embody this word?

What books can you read or listen via audiobooks to stay focused on this word?

What podcasts or audiobooks can you listen to so that you stay focused on this word?

What activities can you engage in to stay focused on this word?

Who can you surround yourself with that will keep you focused on this word?

What events can you go to that will help to stay focused on this word?

What media can you watch to stay focused on this word?

Which social media accounts can you follow to keep you focused on this word?

How will this word affect how you show up in your life, business and relationships?

What affirmations can you recite each day that will keep you focused on this word?

How will your life positively change by staying focused on this word throughout the entire year?

Stay focused on your word of the year and you'll create lasting habits and mindset shifts that will positively impact your life and business!

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Fresh Voices

How I Went From Shy Immigrant to Co-Founder of OPI, the World's #1 Nail Brand

In many ways I am a shining example of the American Dream. I was born in Hungary during the Communist era, and my family fled to Israel before coming to the U.S. in pursuit of freedom and safety. When we arrived, I was just a young, shy girl who couldn't speak English. After my childhood in Hungary, New York City was a marvel; I couldn't believe that such a lively, rich place existed. Even a simple thing like going to the market and seeing all the bright, colorful produce and having so many choices was new to me. I'll never take that for granted. I think it's where my love affair with color truly began.


One thing I had was a strong work ethic. I worked hard in school, to learn English, and at jobs including my first job at Dairy Queen -- which I loved! Ice cream is easily my favorite food. From there, I moved into the garment district where my brother-in-law's family had a business. During this time, I was able to see how a business was run and began to hone in on my eye for aesthetics and willingness to work hard at any task I was given.

Eventually, my brother-in-law bought a dental supply company in Los Angeles and asked me to join him. LA, a place with 365-days of sunshine. How could I say no? The company started as Odontorium Products Inc. During the acrylic movement of the 1980s, we realized that nail technicians were buying our product, and that the same components used for dentures were used for artificial nails. We saw a potential opening in the market, and we seized it. OPI began dropping off the "rubber band special" at every salon on Ventura Blvd. in Los Angeles. A jar of powder, liquid and primer – rubber-banded together – became the OPI Traditional Acrylic System and was a huge hit, giving OPI its start in the professional nail industry. It was 1981 when OPI first opened its doors. I couldn't have predicted our success, but I knew that hard work and faith in myself would be key in transforming a new business into a company with global reach.

When we started OPI, what we were doing was something new. Before OPI came on the scene, the generic, utilitarian nail polish names already on the market – like Red No. 4, Pink No. 2 – were completely forgettable. We rebranded the category with catchy names that we knew women could relate to and would remember. The industry was stale and boring, so we made it more fun and sexy. We started creating color collections. I carefully developed 30 groundbreaking colors for the debut collection -- many of which are still beloved bestsellers today, including Malaga Wine, Alpine Snow and Kyoto Pearl.

There is no other nail color brand in the world that touches the totality of industries the way OPI does.

With deep roots in Tinseltown, we eventually started collaborating with Hollywood. Our decision to collaborate with the entertainment industry also propelled OPI forward in another way, ultimately leading us to finding a way to connect with women beyond the world of beauty, relating our products to the beverages they drink, the cars they drive, the movies they watch, the clothes they wear – even the shade they use to paint their living room walls! There is no other nail color brand in the world that touches the totality of industries the way OPI does. It also propelled my growth as a businessperson forward. I found myself sitting in meetings with executives from some of the top companies in the world. I didn't have a fancy presentation. I didn't have a Harvard business degree. I realized that what I had was passion. I had a passion for what we were doing, and I had my own unique story that no one else could replicate.

Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today

Bit by bit, I grew up with the business. Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today -- an author, public speaker, and co-founder of OPI, the world's #1 professional nail brand.

I learned quickly that one can be an expert at many things, but not everything. Running a business is very hard work. Luckily, I had someone I could collaborate with who brought something new to the table and complemented my talents, my brother-in-law George Schaeffer. My business "superpower," or the ability to make decisions quickly and confidently, kept me ahead of trends and competition.

Another key to my success in building this brand and in growing in business was being authentic. Authenticity is so important to brands and maybe even more so now in the time of social media when you can speak directly to your consumers. I realized even then that I could only be me. I was a woman who knew what I wanted. I looked at my mother and daughter and wanted to create products that would excite and empower them.

There's often an expectation placed on women in charge that they need to be cutthroat to be competitive, but that's not true. Rather than focusing on my gender or any implied limitations I might bring to the job as a female and a mother, I always focused instead on my vision. I deliberately fostered an environment at OPI filled with warmth. After all, at the end of the day, your organization is only as good as its people. I've always found that being nice, being humble, and listening to others has served me well. Instead of pushing others down to get to the top, inspire them and bring them along on the journey.

You can read more about my personal and professional journey in my new memoir out now, I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time.