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7 Female Entrepreneurs Share Their 2019 Word of the Year and Its Importance

Self

Many studies have shown that most people fail at keeping their New Years resolutions. According to one statistic reported by U.S. News and World Report, 80% of people will fail by the second week of February.


This year, instead of making a long list of resolutions that you will most likely not stick to, try something different. Think of a word or theme that you want to focus on all year. Choose a word that will positively impact your life as a whole. The key to this exercise is to choose only ONE word; not three or five things you want to focus on for the year. Choosing just one, will keep you from being overwhelmed. It will help you stay on track and will give you clarity as you make decisions throughout the year. Weave this word into your daily routine and lifestyle. If you stay consistent and always go back to your word throughout the year, you'll see significant changes in your life and business.

Here are seven female entrepreneurs who share their 2019 Word of the Year and Why.

FUN – “I feel like we put so much focus into achievement, and then again into shutting off.. but what happened to the fun? I plan to learn how to DJ and go to as many salsa, belly dance and African dance classes as possible."

- Sahara Rose, Best-selling Ayurveda Author and Host of Highest Self Podcast

CHOICE – “The power of Choice reminds us that in every situation or decision we always have at least two options when deciding our next action step and is the basis of living free. CHOOSING our actions empowers us to feel like we're involved in life's process, and not just taking what's being given our way, and in turn, offers us the opportunity to create the life we really desire to live."

- Sara Quiriconi, Founder and Creator of the Live Free Manifesto, Unfck Your Body Series, and Author of Living {Cancer} Free

MENTAL FREEDOM – “What I've witnessed with my clients and students in 2018 is a lot of internal struggle and desire to break free from the self-imposed chains that bind them - 2018 was all about planting the seeds of mental freedom and in 2019 those seeds grow to fruition! I believe we'll all feel more free to be our most authentic selves, self-doubt and self-judgment will dissipate, and all the "shoulds" we hold against ourselves won't carry as much weight."

- Dr. Deganit Nuur, DAOM, L.Ac., MSTOM, Clairvoyant, Acupuncturist, Metaphysical Teacher

CURIOUS – “ I believe that following our curiosity is what guides us naturally in the direction of our most aligned and fulfilling life. For me, staying curious means keeping an open heart and mind, which creates space for possibilities we didn't even know existed."

- Ruby Warrington, Founder of The Numinous and Author of Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All On The Other Side of Alcohol

WOMAN EMPOWERED – “Woman working together to raise each other and support one another dreams and efforts is what I am focused on for 2019."

- Sabra Seligman, Owner of Manna Life Food, Holistic wellness expert, Plant-based nutrition coach

FAITH – “There have been many years in my life where I have completely lost faith in myself, my health, my loved ones and my purpose. This past year was a process of rebuilding that faith and I want to establish a strong foundation of faith in 2019. Faith in myself, my strong body, the loves in my life and the work I am meant to do here on earth."

- Nitika Chopra, Talk Show Host & Chronic Illness Advocate

RESILIENCE - “In a culture where we duck and dive difficulty, turmoil or failure, it's important to recognize that avoiding said setbacks is futile. Victory and progress lie in the hands of those that acknowledge the role of failure as a mentor that builds our strength and character. In my opinion, resilience is the greatest quality one can possess because it makes the bounce back faster each and every time."

- Hugette Montesinos, CEO of Disfunkshion Magazine, Speaker, Educator

Try this exercise for yourself as you start the new year. Think of this word as a way to create a lasting lifestyle mindset shift, not a short-term personal development “diet". Write this word out, put it up in places where you will be reminded of it and think of the many ways that you can embody this word in your life.

Reflect on this word. Ask yourself the following questions:

Why did you choose this word?

What will you do to embody this word?

What books can you read or listen via audiobooks to stay focused on this word?

What podcasts or audiobooks can you listen to so that you stay focused on this word?

What activities can you engage in to stay focused on this word?

Who can you surround yourself with that will keep you focused on this word?

What events can you go to that will help to stay focused on this word?

What media can you watch to stay focused on this word?

Which social media accounts can you follow to keep you focused on this word?

How will this word affect how you show up in your life, business and relationships?

What affirmations can you recite each day that will keep you focused on this word?

How will your life positively change by staying focused on this word throughout the entire year?

Stay focused on your word of the year and you'll create lasting habits and mindset shifts that will positively impact your life and business!

People

How This Twice Bankrupt Founder Built Herself Up To A $240M Net Worth

Nobody knows what it's like to be sh*t out of luck like Suzy Batiz. Maybe that's why her million-dollar idea was a spray to stop your sh*t from stinking.

Yes, this woman is on a mission to keep your bathroom dos (and don'ts) on the DL, and she is doing it all with a hefty dose of personal philosophy and spirituality. It's hard to pick just one place to start with a maverick like Batiz. Though, maverick doesn't quite do her justice.

We could talk about her early life, growing up poor in Arkansas with two parents struggling with addiction and mental health problems. Or we could discuss her two bankruptcies and a lifelong history of failed hustles and side-hustles. Then there's her personal life; she's been divorced twice, has three kids, and is a survivor of abuse. You could say she's been through some sh*t. (Okay, the poop jokes end here, I swear.) If this all sounds too crazy to believe already then you better stop reading now because it gets wilder. This woman is all that and then some.

But, there's no time like the present, so I guess we'll start there.

Suzy Batiz is one of the richest self-made women in America with a net worth of $240 million. She's currently working on uplifting other business owners and creative-thinkers with her personal and professional philosophy of "alive ideas" as well as running her own companies, Supernatural, a 100% natural cleaning product company, and Poo~Pourri, the famous odor-eliminating toilet spray line that started it all with a bang (or a plop). (Okay, now the poop jokes are really done.)

Poo-Pourri's first commercial, which has now garnered almost 50 million views since its release in 2013, absolutely blew away viewers with its hilariously crass yet poetic verbiage surrounding this lovely woman's "cavernous bowels." Even I remember first seeing it almost seven years ago. Though I wasn't even sure if it was a real product at first. I was so busy laughing that I almost missed the line: "Yes, it is a real product. And yes, it really works." No one but Batiz could have thought up an idea so new, so wild, and at the same time so deeply necessary for people everywhere. It seems that poop is the market's natural equalizer.

(Seriously though, how good is this commercial?)

She's reached some of the highest peaks of success when it comes to consumer goods, but Batiz's newest venture asks people to turn inward and evaluate their thoughts and personal processes to support a culture of deeply conscious creation. Alive Ideas represents all of the lessons in both entrepreneurship and spirituality that Batiz has learned firsthand. Because, for her, the entrepreneurial and the spiritual are often one and the same. In her own words:

"Your external reality is just a reflection of your internal reality, so you have to do your personal work to shift from the inside out."

She takes this marriage of philosophies very seriously and infuses it into every level of her business, offering her employees training in transcendental meditation (a non-negotiable daily activity for Batiz) and Headspace app subscriptions. Batiz knows that good work has to start from the inside out, and that's why she's so keen to share this philosophy with the world and help other people realize that, too. That's what this new enterprise is all about.

Alive ideas are those twinges of inspiration that you can feel in every inch of your being — the ones that are just bursting to take shape in the world. Take Poo-Pourri as a perfect example, it was something that no one could have expected. A product that needed to exist, but a need that had never before been conceptualized (let alone actualized) by anybody. Until Batiz, that is.

Suzy Batiz

She's always been a "natural creator," so it's only natural that her current state of being revolves around bringing to life new ideas and products. But even that could only have come about through what she describes as the "luxury of losing everything."

It took 38 years and a lifetime of both personal and professional hardships before Batiz was ready to call it quits. After all the hustles, there was just no hustle left in her.

So she took a four-year spiritual sabbatical, during which she realized that she'd spent her entire life thus far "selling out" and "making deals" for all the wrong reasons. "Basically, I'd lost it all and didn't even have a good time doing it!" That was what really set her off. "It was only when I changed my mindset to only follow ideas that lit me up that the real success started flowing." There's those alive idea's she's talking about!

Suzy Batiz is the antithesis of your stereotypical entrepreneur. She wears flowing skirts, makes poop jokes, and has the vibe of a fun-loving guru. She basically spent her entire life trying (and failing) to find success through financial means, only to lose everything and then some. It took hitting rock bottom to realize that she needed to start fresh. It was only once she'd chucked all of the typical toxic motivators out the window that her real genius could shine through all the bullsh*t.

Full Interview Transcript

1. How would you describe your climb from growing up, to bankruptcy, to millionaire? And how does it feel to have come so far?

I grew up in Arkansas very poor, with a mother that was depressed on pain pills and a father that was a bipolar alcoholic. From an early age, I had the impression that money was my way out. If I could just make money, I would be somebody and I would mean something in the world.

By the time I was 22, I'd already been married, bankrupt (for the first time), divorced and attempted suicide. Shortly after that, I met and married a wealthy man who turned out to be abusive. I clawed my way out of that terrible situation to find myself divorced again and homeless with two boys under the age of 2. I continued to work multiple jobs and soon met my ex-husband of 26 years. He was a drummer who didn't have much to offer aside from his love at the time, which sounded like a dream after the last situation I was in. I constantly hustled and side hustled, but all my business ventures typically ended in failure. At 38 years old, I lost funding for a dot com recruiting platform that I'd invested our life savings into, leading to my second bankruptcy and what I call "the luxury of losing everything".

I vowed to leave business behind entirely and went on a four-year spiritual sabbatical. I looked back and realized that I'd spent my whole life husting, selling out and making deals that felt wrong in order to get something I thought I wanted. Basically, I'd lost it all and didn't even have a good time doing it! This is when everything changed for me. It was only when I changed my mindset to only follow ideas that lit me up that the real success started flowing. I was no longer living for external validation, but rather from the inside out. Ironically, it was once I'd sworn off business and chasing money that my success and wealth came.

2. You seem to be innately entrepreneurial person, was there any moment or experience in your life that made you really think: "This is what I have to do."

I've always been a natural creator. Growing up we had very little, so if I wanted a new outfit for my Barbie, I'd sew it myself. I've always had that spirit in me — but at one point I actually believed I was the worst entrepreneur in the world. I had more than a dozen failed businesses and two bankruptcies by the time I was 38, so I swore off business altogether. It wasn't until I realized chasing money and success wasn't making me happy and I did my internal work that Poo~Pourri was born.

A few years later, a friend of mine was interviewing and asked how I knew which ideas to follow — how could I tell which ones would turn out to be successful? The question piqued my interest. I realized it had nothing to do with the analytical or rational reasons a business should succeed. Rather, I remembered the feeling in my body when I first got the idea for Poo~Pourri. I felt a zing up my left arm, I got chill bumps, it felt like everything went into hi-def and I had so much energy to research and create because the idea wouldn't leave me alone. My curiosity continued and I had a conversation with Dr. Bruce Lipton to ask him a burning question: Can ideas be alive? His answer, in short, was: absolutely! He said that everything, including thoughts and ideas, has energy, and "every living thing is seeking more life-force energy." This was my aha moment. When I focused on ideas that gave me energy, that felt ALIVE, they turned out to be more resilient and successful. I followed the breadcrumbs of what made me feel alive and it's led me to here — what a wild ride!

3. What drives you to keep moving forward in life and in business after all the success you've attained thus far?

My ultimate goal is to reach my highest evolution in this lifetime. I strive to be lit up daily in my personal and business life and follow only things that resonate (though it's a practice and I misstep all the time). I love bringing alive ideas into physical form, and my businesses are those manifestations. I truly believe that I was lucky enough to have the luxury of losing everything. I know that at any time I can lose it all, and if that happens, I want to make sure I can look back and know I had a damn good time.

4. A lot of people feel that there is a big disconnect between capitalism and spiritually, but you seem to have found a sweet spot for both yourself and your business ventures. How closely intertwined is your spirituality with your entrepreneurial ventures? And why?

I don't think of things as being a part of my work life or a part of my personal spiritual life. It's all the same for me. Your external reality is just a reflection of your internal reality, so you have to do your personal work to shift from the inside out. Daily transcendental meditation is my number-one non-negotiable. Starting my day with space to clear out the noise of the outside world has been just as essential for my business as it has for my personal wellness. I share this gift with Poo~Pourri employees as well by offering TM training and Headspace app subscriptions and providing only healthy fuel and snacks in the office so we are all operating at optimal levels.

I also believe that there's nothing wrong with wanting money and success. Who wouldn't? But where I've found the most impact is in my actions. If I'm doing something or chasing an idea only to get money, it doesn't come. When I do my internal work and follow what's resonant because it feels good within my being, wouldn't you know that's when the money flows.

5. If you could go back in time and tell your younger self that you'd one day be one of America's richest self-made women by way of selling poop products, how do you think you'd react?

I'd lose my shit and probably laugh in your face because it would be so far beyond what I could have imagined. When I was little, I had the dream of working in a factory or at the post office because those were steady and consistent jobs. I wouldn't have ever even known to dream of being the one to finally break a pattern of generational poverty.

Breaking these types of patterns, the ones that are outdated and no longer serve us, is a huge passion of mine. I've got the world comfortable talking about shit, now what else can we get people to talk about?