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6 Brands Championing Diversity and Inclusion Through Company Culture

Culture

Whether you're a man, woman, black, white, asian, gay, straight, transgender, disabled, unusual - you have probably experienced varying levels of discrimination throughout your life, and more specifically, in the workplace.


Needless to say, there are some jobs, some industries out there that just aren't inclusive - whether it's their hiring standards, product development, or their advertizing, many people can find themselves alienated by certain brands because of who their target audience is and consequently who their target workforce is. It's natural in life to feel left out - to know a product isn't meant or designed for you, but to feel aggrieved nonetheless.

However, there are also those times when brands, or indeed entire industries have made egregious errors in judgement by excluding, deluding or discriminating against specific sections of the society. These companies below represent a core group that are focused on diversity and inclusion across the board and have gone out of their way to make sure nobody is left behind.

1

Target

Target's multicultural business empire and attitude is widely recognized and easily recognized in every one of its stores. Diversity Inc had Target positioned at number 22 on its top 50 most diverse firms for reasons such as its willingness to promote Latinos at a much higher level than even those in the top 10 rankings. In terms of product - Target has never shied away from stocking brands that also celebrate and highlight diversity. It's a retailer that has consistently - through advertisements, merchandising and employment, continues to prove its ability to diversify.

Their hiring pledge is one you don't see on many company websites, and consequently, one worth mentioning:

“We believe diversity and inclusivity make teams and Target better. And we'll live that belief as champions of a more inclusive society by creating a diverse and inclusive work environment, cultivating an inclusive guest experience, and fostering equality in society." - Target

2

Nike

Product development and innovation have run Nike for the past fifty years. Having branded themselves the frontrunners in new sports' produce and discoveries, with the latest addition to their lines, they are certainly surpassing expectations.

This week saw the release of test shots for their new 'Pro Hijab' for Muslim women - a contentious and hotly-anticipated product, but one that Nike drove relentlessly to get into production. Brand ambassadors for the Hijab include figure skater Zahra Lari and triathlete Manal Rostom. The product comes after an explosion of spending in the Middle-East caused a shift in marketing strategies and advertisement spending by international brands.

The wealth of the region can no longer be ignored and neither can the consumer base. The 'Pro Hijab' is the first of many products I would imagine that will target this specific area for its wealth of resources and diverse culture.

3

Starbucks

Starbucks CEO caused ructions in the wake of Trump's immigration enforcement on Muslim- majority countries, after he pledged to hire '10,000 refugees' to the dismay and furore of much of the president's supporters. The announcement that came on January 29th aims to extend a hadn't to those displaced throughout the world in Starbucks locations from all 75 countries they operate in.

The pledge, and its meaning however are not revolutionary within the company. Starbucks hiring policies are perhaps some of the most inclusive and broad in the U.S. They continue to strive to hire as many veterans as they can, while also having a stellar reputation for hiring those with disabilities.

Executives from the company were also among those last year who came out vociferously against a radical anti-LGBTQ bill in North Carolina.

4

Lush Cosmetics

Lush received a huge wave of support in recent weeks for their Valentines Day ad-campaign which featured two gay couples taking bubble baths. The normalization and ease with which the couples mesh into the ad is perhaps the reason its garnered so very much support. LGBTQ communities have been angered previously by 'token' inclusion of the LGBTQ community in ads. However, the couples featured in the Valentines campaign are not only integral to the reel but made up some of the funnest and most wholesome moments, and refute any 'tokenistic' sentiment.

Photo: Lush Cosmetics

5

Cover Girl

The iconic brand hired its first 'Coverboy' at the end of last year when James Charles, make-up artist extraordinaire headlined their lash equality campaign.

It wasn't just Charles however who caused a bit of a rouse in the campaign. A model wearing a hijab is also featured - highlighting again the need for further Muslim representation in ads like these. For too long the growing chunk of the beauty market being consumed by Muslim women and women in the middle-east as a whole has been ignored and its only in recent months that we are beginning to see western advertizing move on this front.

Photo: CNN

6

Ben & Jerry's

It's only in the last few years that social media has become a marketing force to be reckoned with, contending heavily with TV advertisements and direct marketing. Building a brand now relies on what you're tweeting, who you're retweeting, what your Instagram looks like and if your Facebook is allowed to remain idle for more than a week.

The Black Lives Matter Campaign was left very much out in the wind by brands across the board, whether it was to remain apolitical or because it was they were too lazy, very, very few brands get involved and needless to say it didn't go unnoticed.

The eponymous ice-cream giant Ben & Jerry's however refused to remain silent and tweeted about the lack of response from their fellow retailers. The politically active brand does not typically shy away from controversial social issues.

The tweet resounded heavily with a community that felt particularly aggrieved by the lack of movement from brands who are quick to get involved in other political movements - take for example the huge response from those that are currently dropping Ivanka Trump's clothing lines. Had the Black Lives Matter movement received as much attention as the #grabyourwallet campaign perhaps we'd be looking at a different political climate currently. For the most part part unfortunately it remained in the back seat in relation to other perhaps less important issues.

5min read
Business

How I Grew My Company To Over $400 Million In Sales By Age 30

From a young age, I was fortunate to know what I wanted my career to be.

Many 12-year-olds say they want to be a movie star, pilot or professional athlete, but I knew that I wanted to be a realtor. Growing up in an era when Miami's real estate business was exploding, I watched the city grow before my eyes. I wanted to have a part in that growth, which is why I decided to obtain my real estate license as soon as I turned 18.


Today, I run a luxury real estate group under Cervera, with sales of over $400 million within Brickell, Biscayne Bay, Key Biscayne, Design District, Midtown, Coconut Grove and Coral Gables. I've found a niche with penthouses, having sold Brickell's most expensive penthouse to date, along with two other penthouses in the past few years.

However, reaching this point did not come easy. I owe my success to two things: hard work and the people who took a chance on me. Without the former, there could never be the latter.

Here are the key reasons I was able to grow my business to over $400 million in sales by age 30.

Build Relationships

You've heard it before, but I can't stress this enough. Every person you meet is a door to a new opportunity. In real estate, as is the case with most other professions, people want to work with someone they trust and connect with. My team and I put a large emphasis on not only going to work, but also finding meaning in the work we do through personal relationships. That can mean a lot of things, whether it be finding the perfect first home for a couple or helping a family move to an area with the best schools.

Real estate is personal, and your clients should always be treated like people, not numbers. Whether someone has a $100,000 or $10 Million budget, I treat them with the same respect.

As a result, nearly all of my clients come from referrals or return to me as repeat clients.

Become An Expert In Your Industry

My team and I put a strong focus on truly knowing the neighborhoods we work in. We've become local specialists, making sure that we have a strong understanding of the ins and outs of the listing, the area and the potential buyers.

We familiarize ourselves with every aspect of an area, including: the neighborhood, the local housing market, the inventory, the schools, community issues and traffic concerns. Being knowledgeable on these aspects help us guide the potential buyer in making an informed decision.

That same approach should be applied to every profession. People are choosing to work with you for a reason, so try to maximize the value that comes with that.

Find Time To Do Nothing

We live in a go, go, go world, with not much focus on slowing down. You're responsible for your own mental wellbeing, so be sure to put in the time for yourself. For at least one hour a day, I allow myself the space to do nothing and truly live in the moment. That hour may be spent meditating, curled up with a book or watching my favorite Bravo show. The point is: that time should be for you, free of any distractions. Doing this allows you to go into work with a clear mind the following day.

It's Not All On You: Empower Your Employees

There's an emphasis put on working non-stop as the only way to succeed. That approach couldn't be further from the truth. While I'm all about working hard, as a leader, working smarter not harder is what will take your business to the next level. Remember, you hire people for a reason, so trust them to do their job and always make yourself available as a resource.

That way, you can spend your time on big picture initiatives, and your employees can own their work and grow in the process.

It Takes Money To Make Money

Don't underestimate the power of good marketing.

In business, especially when first starting out, it's important to spend money to invest in your company's success. Whether it be boosting your website's SEO, creating targeted ads or sponsoring social media posts, effective marketing is crucial when looking to reach your target audience.

Beyond traditional marketing, attending conferences and panels is essential to help you continuously learn about your industry, meet like-minded people and get your name out there.