Finance 14 October 2018
The movie Crazy Rich Asians released to a frenzy of buzz not only about Asian representation but also, about the wealth and opulent lifestyles on full display. The cars, the fashion choices rivaling those in The Devil Wears Prada and of course, the ring! Clearly, the world has a voracious appetite for fantasies of billionaire bling. And as home to the world's highest number of billionaires, Asia is fueling a lot of this fascination.
Of course, stereotypes can reflect a slice of reality. But as a second-generation business owner from Vietnam, where my parents built our family's company Tan Hiep Phat from a mom-and-pop yeast business that my father ran in the 1970s out of a tiny room at home into Vietnam's largest privately-owned beverage company that turned down a $2.5 billion buyout offer from Coca-Cola, I know that there is another side to the story. One that holds priceless lessons for anyone aspiring to achieve and maintain large-scale success.
That is the far less glamorous but infinitely more important aspect of hard work, dedication, sacrifice and, especially, rigorous values that it takes to achieve and sustain wealth. This has been the story for many of Asia's wealthy individuals and families who have risen from humble origins and grueling socio-economic conditions. (Chinese billionaire Zhou Qunfei, head of Lens Technology, a former factory worker who often works 18-hour days and “keeps living quarters in her office," is just one example.)
As I discuss in my new book, Competing With Giants, how my own family founded its business and ultimately built its fortune against a devastating backdrop of war, crippling trade sanctions and record hyperinflation. In the face of deprivation my father learned not only to be innovative but to always stay humble and grounded. This has provided the foundation for our company's and our family's culture of hard work.
The long-term viability of THP is directly tied to my family's values and worth ethic. This ethic is driven not by dreams of grandeur and glamour, but by a set of principles and core values that are light years away from those brandished in Crazy Rich Asians.
It is these principles that have made our success a reality and keep it real so that it remains sustainable. If you are an entrepreneur or an aspiring entrepreneur, adhering to these principles will increase your chances of reaching your business goals:
View wealth-building as a journey, not an objective
Always remember that the real value of money is the path one takes to achieve it. It is not an end in and of itself. For entrepreneurs, this means mapping out a clear vision for the company that aligns with its core identity and establishing granular business plans that project into the future - even as far as 10 years out. My family's company, THP, has a vision to expand throughout Asia and beyond with new and exciting brands. Next, commit to the plans, modifying as needed in response to external changes while resisting the temptation to get diverted by promises of sudden, short-term gains if these do not align with the company's fundamental goals. This was my family's mindset when turning down Coca-Cola's $2.5 billion buyout offer in 2012.
Strive for results, not personal riches
Personal riches come and go. That's why results and growth that endure over time must be the primary goal of any entrepreneur. But results are not just about numbers. They encompass a broad range of areas such as the success of strategic partnerships, the strength of relationships with suppliers, the quality and efficiency of production methods and employee satisfaction. Focus on designing and Implementing systems to list, track and monitor all areas of activity, from sales and operations to employee and client relations, and on analyzing the data day-to-day rather than on counting cash. Material wealth may well follow, but the satisfaction of seeing results is far more real.
Never take success for granted
Having riches today does not mean we are entitled or guaranteed to have them forever. There are two things I believe can help entrepreneurs stay grounded in this reality. First, maintaining a humble lifestyle - quite the opposite of the lifestyle presented in Crazy Rich Asians. My own family lives in an apartment above one of our factories.
When traveling, we often take Ubers and stay in AirBnBs. The second is to take action each day to achieve your goals. This means taking chances and always learning from both your successes and your failures--which are inevitable and should be embraced as a source for valuable lessons. The more chances you take, the more opportunities you will ultimately uncover.
Know your values and put them first
Integrity is priceless, and will carry you much farther than the promise of “big shiny objects." When Coca-Cola offered to purchase THP in 2012, the conditions clashed with our vision for the company. We rejected the offer, walking away from a $2.5 billion payday. If the deal had gone ahead, it would have been the largest-ever foreign acquisition in Vietnam's history by deal value. It still would be the second largest today. But it was far more important for us to uphold our values and respect what our company stands for. Values should be the ultimate foundation of entrepreneurial decision-making.
Understanding and upholding your company's values is essential to its long-term viability. THP rigorously adheres to and is guided by a set of 7 core values, including; customer satisfaction, responsibility to the community and society, the spirit of business ownership and believing that nothing is impossible. We have no regrets about passing on the Coca-Cola opportunity: time has proven us right.
Serve your customers diligently, even in challenging times
Owning a company means, above all, serving the customers who depend on you to provide reliable, enjoyable brands that are delivered on time. Every interaction with them matters, no matter how small or big. When problems or challenges arise, it is incumbent on you, the business leader, to rise to the occasion and find a way to meet your customer's needs. Very often, this will mean putting your own needs last. For many people, staying humble and grounded becomes ever more difficult as success grows. They start to believe their own hype, a breeding ground for arrogance and the kind of hubris that leads to mistakes. So keep dreaming big. But as you do, keep your focus and your aspirations in the right place.
3 min read
Email firstname.lastname@example.org to get the advice you need!
Help! I'm Dating a Jerk!
Dear Armchair Psychologist,
I've been dating my boyfriend for a year. After spending some vacation time with him and realizing he is not treating me the way I like I'm wondering — what do I do? I need him to be kinder and softer to me but he says simply, "chivalry is not his thing." I believe when two people decide to be together they need to adjust to each other. I don't think or feel my boyfriend is adjusting to what's important to me. Should I try to explain to him what's important to me, accept him for what he is, or leave him as I'm just not happy and the little gestures are important to me?
- Loveless Woman
Dear Loveless Woman,I am saddened you aren't getting your needs met in your relationship. Intimacy and affection are important to sustain a healthy relationship. It's troubling that even though you have expressed your needs to your boyfriend that it's fallen on deaf ears. You need to explore, with a therapist, why you have sought out this type of relationship and why you have stayed in it, even when it's making you chronically unhappy? Your belief that couples should adjust to each other is correct to some degree. These things often include compromising and bending on things like who gets the bigger closet or where to go for dinner. However, it's a tall order to ask someone to change their personality and if your boyfriend is indeed a jerk, like you say, who refuses to acknowledge your love language or express kindness and softness, then maybe you should find a partner who will embrace you while being chivalrous.
- The Armchair Psychologist
Hi Armchair Psychologist,
Just wanted to let you know that your article was really offensive to read. Do you refer to women's genitals as: "gross," "ghasty," "smelly," or otherwise? Humans are not perfect, each of us is different and you should emphasize this. I hope that man finds a partner that will love and accept him rather than tearing him down. Which gender has a whole aisle devoted to their "special" hygiene needs? I can tell you it's not men.
Dear Male Reader,Thank you for your thoughtful feedback to my Armchair Psychologist column. My email response bounced so am writing you here. I am so sorry I offended you. It wasn't my intention. I actually meant to be sardonic and make the writer see how ridiculous she sounded for the harsh language she used to describe her date. I obviously failed at this sneer since you think I meant to be offensive. Many apologies. I'll do better. Have a wonderful day and keep writing us with your thoughts.
- Ubah, The Armchair Psychologist