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5 Annoying-Free Ways To Promote Your Business To Your Personal Network

Career

It’s a natural habit that when you’re over-the-moon excited about something, the first people you will turn to are your close friends and family members. You’ll find yourself itching with joy to spill all the details of your biggest accomplishments, gigantic moments of success, and the newest products or services you’ve decided to add to your Rolodex.


But one thing you might not realize, as you bask in your very own moment of career bliss, is that those closet to you could start to feel like you’re overwhelming them with business news, all the time, and they have tuned out. That’s why you might start to notice that you’re getting more Facebook love from your good pals when you post business things or that when you’re asking them to share, buy, attend, or take any other action to support you, you’re getting a very muted response.

Wondering what the best ways are to approach your personal network of friends and family are when you’re trying to promote your business? Here are five annoying-free ways to do just that.

1. Don’t Make it Just About You

Think about it like this: pretend you were at a party with all of your friends and family members. If you spent the entire time talking to them just about you and your accomplishments and your business asks, people would get bored and really frustrated. Make sure that your conversations with your close network of people are not always about you.

Ask them about what’s up in their life, see how you can help them out, and provide them with material that’s not just promotion all the time. Keep your promotional activity online and in person to a limited frequency every single month.

2. Give Your Personal Network Inside Access

One benefit you can provide your personal network so that they feel like they are part of your success, is to provide them with inside access to whatever it is you are promoting. Perhaps you offer them to sign up as beta testers, hand over exclusive promo codes to them, or let them try and review a product or service before it’s open to the public. Giving them an “in” to what you are releasing will make them feel special and like they mean something more to you than the general public.

3. Skip the Cold Calls & Emails

Go ahead and take your loved ones off your cold call and email list. Instead of pushing them to buy, buy, buy, make more times to have one-on-one conversations with them. Take them off any generic communication list you have and commit to spending the time to tell them about what it is you’re up to in a more personal way.

4. Give Them a Reason Why

The best way to tap into your personal network is to, of course, get personal. Be sure to give the people you know best an individual reason why they should support you and what benefit they will personally get from supporting you. That way, you are mending your “ask” to your audience and it will come off less like a script and more like something you’ve spent time thinking about and brainstorming per person.

5. Throw An Exclusive Party

Everyone enjoy a party, especially when there are free things at the party. Get the party catered with drinks, food, and even product or service demos too. Maybe there are even giveaways at the party so that those who are close to you can help celebrate and get in on our action too.

Culture

A Modern Day Witch Hunt: How Caster Semenya's Gender Became A Hot Topic In The Media

Gender divisions in sports have primarily served to keep women out of what has always been believed to be a male domain. The idea of women participating alongside men has been regarded with contempt under the belief that women were made physically inferior.


Within their own division, women have reached new heights, received accolades for outstanding physical performance and endurance, and have proven themselves to be as capable of athletic excellence as men. In spite of women's collective fight to be recognized as equals to their male counterparts, female athletes must now prove their womanhood in order to compete alongside their own gender.

That has been the reality for Caster Semenya, a South African Olympic champion, who has been at the center of the latest gender discrimination debate across the world. After crushing her competition in the women's 800-meter dash in 2016, Semenya was subjected to scrutiny from her peers based upon her physical appearance, calling her gender into question. Despite setting a new national record for South Africa and attaining the title of fifth fastest woman in Olympic history, Semenya's success was quickly brushed aside as she became a spectacle for all the wrong reasons.

Semenya's gender became a hot topic among reporters as the Olympic champion was subjected to sex testing by the International Association of Athletics Federations (IAAF). According to Ruth Padawer from the New York Times, Semenya was forced to undergo relentless examination by gender experts to determine whether or not she was woman enough to compete as one. While the IAAF has never released the results of their testing, that did not stop the media from making irreverent speculations about the athlete's gender.

Moments after winning the Berlin World Athletics Championship in 2009, Semenya was faced with immediate backlash from fellow runners. Elisa Cusma who suffered a whopping defeat after finishing in sixth place, felt as though Semenya was too masculine to compete in a women's race. Cusma stated, "These kind of people should not run with us. For me, she is not a woman. She's a man." While her statement proved insensitive enough, her perspective was acknowledged and appeared to be a mutually belief among the other white female competitors.

Fast forward to 2018, the IAAF issued new Eligibility Regulations for Female Classification (Athlete with Differences of Sexual Development) that apply to events from 400m to the mile, including 400m hurdles races, 800m, and 1500m. The regulations created by the IAAF state that an athlete must be recognized at law as either female or intersex, she must reduce her testosterone level to below 5 nmol/L continuously for the duration of six months, and she must maintain her testosterone levels to remain below 5 nmol/L during and after competing so long as she wishes to be eligible to compete in any future events. It is believed that these new rules have been put into effect to specifically target Semenya given her history of being the most recent athlete to face this sort of discrimination.

With these regulations put into effect, in combination with the lack of information about whether or not Semenya is biologically a female of male, society has seemed to come to the conclusion that Semenya is intersex, meaning she was born with any variation of characteristics, chromosomes, gonads, sex hormones, or genitals. After her initial testing, there had been alleged leaks to media outlets such as Australia's Daily Telegraph newspaper which stated that Semenya's results proved that her testosterone levels were too high. This information, while not credible, has been widely accepted as fact. Whether or not Semenya is intersex, society appears to be missing the point that no one is entitled to this information. Running off their newfound acceptance that the Olympic champion is intersex, it calls into question whether her elevated levels of testosterone makes her a man.

The IAAF published a study concluding that higher levels of testosterone do, in fact, contribute to the level of performance in track and field. However, higher testosterone levels have never been the sole determining factor for sex or gender. There are conditions that affect women, such as PCOS, in which the ovaries produce extra amounts of testosterone. However, those women never have their womanhood called into question, nor should they—and neither should Semenya.

Every aspect of the issue surrounding Semenya's body has been deplorable, to say the least. However, there has not been enough recognition as to how invasive and degrading sex testing actually is. For any woman, at any age, to have her body forcibly examined and studied like a science project by "experts" is humiliating and unethical. Under no circumstances have Semenya's health or well-being been considered upon discovering that her body allegedly produces an excessive amount of testosterone. For the sake of an organization, for the comfort of white female athletes who felt as though Semenya's gender was an unfair advantage against them, Semenya and other women like her, must undergo hormone treatment to reduce their performance to that of which women are expected to perform at. Yet some women within the athletic community are unphased by this direct attempt to further prove women as inferior athletes.

As difficult as this global invasion of privacy has been for the athlete, the humiliation and sense of violation is felt by her people in South Africa. Writer and activist, Kari, reported that Semenya has had the country's undying support since her first global appearance in 2009. Even after the IAAF released their new regulations, South Africans have refuted their accusations. Kari stated, "The Minister of Sports and Recreation and the Africa National Congress, South Africa's ruling party labeled the decision as anti-sport, racist, and homophobic." It is no secret that the build and appearance of Black women have always been met with racist and sexist commentary. Because Black women have never managed to fit into the European standard of beauty catered to and in favor of white women, the accusations of Semenya appearing too masculine were unsurprising.

Despite the countless injustices Semenya has faced over the years, she remains as determined as ever to return to track and field and compete amongst women as the woman she is. Her fight against the IAAF's regulations continues as the Olympic champion has been receiving and outpour of support in wake of the Association's decision. Semenya is determined to run again, win again, and set new and inclusive standards for women's sports.