Career 27 February 2018
It’s a natural habit that when you’re over-the-moon excited about something, the first people you will turn to are your close friends and family members. You’ll find yourself itching with joy to spill all the details of your biggest accomplishments, gigantic moments of success, and the newest products or services you’ve decided to add to your Rolodex.
But one thing you might not realize, as you bask in your very own moment of career bliss, is that those closet to you could start to feel like you’re overwhelming them with business news, all the time, and they have tuned out. That’s why you might start to notice that you’re getting more Facebook love from your good pals when you post business things or that when you’re asking them to share, buy, attend, or take any other action to support you, you’re getting a very muted response.
Wondering what the best ways are to approach your personal network of friends and family are when you’re trying to promote your business? Here are five annoying-free ways to do just that.
1. Don’t Make it Just About You
Think about it like this: pretend you were at a party with all of your friends and family members. If you spent the entire time talking to them just about you and your accomplishments and your business asks, people would get bored and really frustrated. Make sure that your conversations with your close network of people are not always about you.
Ask them about what’s up in their life, see how you can help them out, and provide them with material that’s not just promotion all the time. Keep your promotional activity online and in person to a limited frequency every single month.
2. Give Your Personal Network Inside Access
One benefit you can provide your personal network so that they feel like they are part of your success, is to provide them with inside access to whatever it is you are promoting. Perhaps you offer them to sign up as beta testers, hand over exclusive promo codes to them, or let them try and review a product or service before it’s open to the public. Giving them an “in” to what you are releasing will make them feel special and like they mean something more to you than the general public.
3. Skip the Cold Calls & Emails
Go ahead and take your loved ones off your cold call and email list. Instead of pushing them to buy, buy, buy, make more times to have one-on-one conversations with them. Take them off any generic communication list you have and commit to spending the time to tell them about what it is you’re up to in a more personal way.
4. Give Them a Reason Why
The best way to tap into your personal network is to, of course, get personal. Be sure to give the people you know best an individual reason why they should support you and what benefit they will personally get from supporting you. That way, you are mending your “ask” to your audience and it will come off less like a script and more like something you’ve spent time thinking about and brainstorming per person.
5. Throw An Exclusive Party
Everyone enjoy a party, especially when there are free things at the party. Get the party catered with drinks, food, and even product or service demos too. Maybe there are even giveaways at the party so that those who are close to you can help celebrate and get in on our action too.
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Help! My Friend Is a No Show
Dear Armchair Psychologist,
I have a friend who doesn't reply to my messages about meeting for dinner, etc. Although, last week I ran into her at a local restaurant of mine, it has always been awkward to be friends with her. Should I continue our friendship or discontinue it? We've been friends for a total four years and nothing has changed. I don't feel as comfortable with her as my other close friends, and I don't think I'll ever be able to reach that comfort zone in pure friendship.
Dear Sadsies,I am sorry to hear you've been neglected by your friend. You may already have the answer to your question, since you're evaluating the non-existing bond between yourself and your friend. However, I'll gladly affirm to you that a friendship that isn't reciprocated is not a good friendship.
I have had a similar situation with a friend whom I'd grown up with but who was also consistently a very negative person, a true Debby Downer. One day, I just had enough of her criticism and vitriol. I stopped making excuses for her and dumped her. It was a great decision and I haven't looked back. With that in mind, it could be possible that something has changed in your friend's life, but it's insignificant if she isn't responding to you. It's time to dump her and spend your energy where it's appreciated. Don't dwell on this friend. History is not enough to create a lasting bond, it only means just that—you and your friend have history—so let her be history!
- The Armchair Psychologist