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4 Major Events That Could Easily Promote Women's Sports

Culture

As this article is being written, the Australian Open is underway in Melbourne, and it strikes me that there is no sport so equal across gender lines as tennis. This is not to say there hasn’t been a struggle to get there. Women did not always have equal prize money in tennis, and as we saw even at the 2018 U.S. Open during the women’s final, women can sometimes be treated differently by officials as well. However, thanks to pioneering efforts by the likes of Billie Jean King, modern feminist icons like Serena Williams, and even some of the professional men on tour who have advocated for equality, such as Andy Murray, tennis - for the most part - looks and feels equal.


Attend a major tennis tournament and you’re likely to see just as much of a crowd for a match featuring female stars as their male counterparts; turn on the TV during a tournament like the Australian Open and it’s a coin flip as to whether they’ll be showing men’s or women’s matches. Save for mixed doubles matches (which don’t get much publicity), the professional men and women don’t actually play against each other. For all intents and purposes though, they’re competing in the same event.

This got me thinking: why don’t other major sporting events work this way? Aside from tennis, the Olympics, and I suppose UFC, it’s hard to find examples of men and women competing in the same sport and being showcased at the same time, or in a similar way. Yet when this happens it goes a long way, not just in generating viewership and revenue for the women, but in helping viewers who are so often blindly partial to men’s sports realize that the entertainment value of the competition and the respectability of the athletes is typically equal across lines.

These are merely one writer’s ideas and suggestions, but it seems that these events could go further to promote women’s sports the way tennis manages to do.

1 - The NBA Playoffs

If you’re a basketball fan who pays attention to social media, you may have noticed that the WNBA is actually getting a lot more respect of late. The league is packed with extremely talented stars, and to their credit some of the biggest voices in NBA media (such as Shea Serrano) have gone out of their way to show and tell their followers that the WNBA can be every bit as exciting. However, the wage gap remains real and the attendance gap is massive, which means there’s still a long way. It would seem that the two leagues could help to bridge the gap by involving the start of the WNBA season (typically in May) with the NBA playoffs (which begin in April). Rather than simply advertising games, as happens now, the leagues should consider airing early WNBA showcases, or even an early season tournament, in between days on the NBA playoff schedule, or during off hours. With so many eyes on the NBA during the playoffs, it seems an ideal time to directly involve the women’s game as well.

2 - The Masters

Women’s golf is taken quite seriously in golf circles, and the LPGA Tour does have a following. With that said though, the tour has nothing even approaching the prestige of The Masters, which is quite possibly the most famous golf event on the planet. Now, a golf tournament means a fairly packed schedule, so despite the fact that the tournament has the smallest number of starters of any major (at 90 to 100 players), it’s probably not feasible to make it a two-tournament event, like a tennis major. However, having an LPGA event at Augusta National in the days right before or right after The Masters could go a very long way toward boosting attention for the women’s tour, and establishing a sort of signature event.

3 - The World Cup

While it presents a logistical challenge of substantial proportions for the host nation, the World Cup should simply be a men’s and women’s event. The Women’s World Cup is a fairly strong draw in and of itself, but putting it at the same venue, and over the same dates as the men’s tournament would enhance both events. It would turn the Cup into a true Olympics-level event surrounding just the beloved sport of soccer, and it would naturally bring some extra eyes to the always compelling women’s game. Given that most of the World Cup schedule tends to involve just two or three matches per day (four earlier on), this seems reasonable doable.

4 - The Boat Race

The Boat Race is a British sporting competition that is in fact already doing a wonderful job of putting men and women on equal footing. Held each year on the River Thames between two prestigious universities (Cambridge and Oxford), it’s a series of rowing races that, a long time ago, was only for young men. However, when Cambridge won the women’s race last spring, it was noted that it was the 73rd women’s race, meaning this has been a dual-gender event for the better part of a century. The suggestion here is simply that this event - which is big in London and around England to some degree - should get more international press.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.