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4 Major Events That Could Easily Promote Women's Sports

Culture

As this article is being written, the Australian Open is underway in Melbourne, and it strikes me that there is no sport so equal across gender lines as tennis. This is not to say there hasn’t been a struggle to get there. Women did not always have equal prize money in tennis, and as we saw even at the 2018 U.S. Open during the women’s final, women can sometimes be treated differently by officials as well. However, thanks to pioneering efforts by the likes of Billie Jean King, modern feminist icons like Serena Williams, and even some of the professional men on tour who have advocated for equality, such as Andy Murray, tennis - for the most part - looks and feels equal.


Attend a major tennis tournament and you’re likely to see just as much of a crowd for a match featuring female stars as their male counterparts; turn on the TV during a tournament like the Australian Open and it’s a coin flip as to whether they’ll be showing men’s or women’s matches. Save for mixed doubles matches (which don’t get much publicity), the professional men and women don’t actually play against each other. For all intents and purposes though, they’re competing in the same event.

This got me thinking: why don’t other major sporting events work this way? Aside from tennis, the Olympics, and I suppose UFC, it’s hard to find examples of men and women competing in the same sport and being showcased at the same time, or in a similar way. Yet when this happens it goes a long way, not just in generating viewership and revenue for the women, but in helping viewers who are so often blindly partial to men’s sports realize that the entertainment value of the competition and the respectability of the athletes is typically equal across lines.

These are merely one writer’s ideas and suggestions, but it seems that these events could go further to promote women’s sports the way tennis manages to do.

1 - The NBA Playoffs

If you’re a basketball fan who pays attention to social media, you may have noticed that the WNBA is actually getting a lot more respect of late. The league is packed with extremely talented stars, and to their credit some of the biggest voices in NBA media (such as Shea Serrano) have gone out of their way to show and tell their followers that the WNBA can be every bit as exciting. However, the wage gap remains real and the attendance gap is massive, which means there’s still a long way. It would seem that the two leagues could help to bridge the gap by involving the start of the WNBA season (typically in May) with the NBA playoffs (which begin in April). Rather than simply advertising games, as happens now, the leagues should consider airing early WNBA showcases, or even an early season tournament, in between days on the NBA playoff schedule, or during off hours. With so many eyes on the NBA during the playoffs, it seems an ideal time to directly involve the women’s game as well.

2 - The Masters

Women’s golf is taken quite seriously in golf circles, and the LPGA Tour does have a following. With that said though, the tour has nothing even approaching the prestige of The Masters, which is quite possibly the most famous golf event on the planet. Now, a golf tournament means a fairly packed schedule, so despite the fact that the tournament has the smallest number of starters of any major (at 90 to 100 players), it’s probably not feasible to make it a two-tournament event, like a tennis major. However, having an LPGA event at Augusta National in the days right before or right after The Masters could go a very long way toward boosting attention for the women’s tour, and establishing a sort of signature event.

3 - The World Cup

While it presents a logistical challenge of substantial proportions for the host nation, the World Cup should simply be a men’s and women’s event. The Women’s World Cup is a fairly strong draw in and of itself, but putting it at the same venue, and over the same dates as the men’s tournament would enhance both events. It would turn the Cup into a true Olympics-level event surrounding just the beloved sport of soccer, and it would naturally bring some extra eyes to the always compelling women’s game. Given that most of the World Cup schedule tends to involve just two or three matches per day (four earlier on), this seems reasonable doable.

4 - The Boat Race

The Boat Race is a British sporting competition that is in fact already doing a wonderful job of putting men and women on equal footing. Held each year on the River Thames between two prestigious universities (Cambridge and Oxford), it’s a series of rowing races that, a long time ago, was only for young men. However, when Cambridge won the women’s race last spring, it was noted that it was the 73rd women’s race, meaning this has been a dual-gender event for the better part of a century. The suggestion here is simply that this event - which is big in London and around England to some degree - should get more international press.

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2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!


Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!