3 Female Tech Entrepreneurs Turning The Industry On Its Head


Although female tech leaders are still a relative rarity in a world chock full of men and male-founded corporations, women are on the cutting edge of advancement in the field. Creating futuristic businesses that do everything from helping patients understand their medical diagnoses to helping people identify career matches, women are uniting their passions with high-tech solutions that are quite literally changing people's lives and the future of businesses. Here, three kickass tech-obsessed women on our radar:


Liz Elting, Founder, TransPerfect

Liz Elting

Liz Elting is a natural born linguist. She majored in languages in college, lived all over the world, and decided to harness her passion for the spoken word into a tech-forward business with global appeal. “I love the translation industry because I love solving client problems, but I thought it could be better" says Elting, who founded ahead-of-its-time translating app Transperfect in 1992. “Back then, it was a very fragmented industry and most translating companies were started by translators who were busy translating and running their companies. I felt there was a gap on what clients needed most, which was top quality and the best service."

These days Elting's app, which translates in hundreds of languages -from Arabic to Zulu-is focused on helping global businesses scale by giving reliable, timely and most importantly accurate translations. “There is a need for a one-stop shop of language service," says Elting. “We are very focused on changing with the times, and anticipating the changing needs of our clients to help them do business internationally."

Despite being a tech company, central to the business is a human touch. Eating reports that all translations are done via native speakers rather than automated systems. To that end, TrasnPerfect has more than 4,000 employees and over 15,000 on-call subcontractors around the world.

“Most of what we do is very high-tech, but machine translation is not really there," says Elting, whose clients include 200 of the largest law firms in the world, and well-known companies like American Express, CitiBank, Johnson and Johnson, and Google.

“Everything still needs to be edited and reviewed by proofreaders. The industry may be cutting edge, but we are still a people industry. It's very labor intensive to get the nuances of language right."

Elting adds that beyond language, using and understanding the corporate jargon of various industries is also a focus. “We deal with every very main language, but also every type of terminology, from legal to financial, medical to mining, telecommunications, and marketing," she says.

Elting, who bootstrapped the company she founded with Philip Shawe, a friend from business school, says that despite starting out of an NYU dorm room, she had her eyes fixated on the future. “When we started technology was barely there," says Elting. "We received documents by faxes, and used a modem to send documents electronically, which would usually take between four and six hours. We are very cutting edge now, but still believe the translation work must be done by people, because the technology is not nearly where it needs to be to replace what we do."

Looking to the future, Elting is focused on taking the company to the next level, continuing to scale globally, outside the US, and getting into related lines of business. She tells SWAAY she is also interested in growing via targeted acquisitions. “I want to make TransPerfect better and better, and continue doing what I can to make the world a better place," says Elting, who sits on the boards of various philanthropic organizations. “There's still so much to do."


Frida Polli, Founder, Pymetrics

For Frida Polli, technology offers a solution to a workplace issue we face everyday; finding and hiring new talent. Polli, a neuroscientist turned entrepreneur, is CEO and Founder of Pymetrics, a one-stop-shop which uses a combination of neuroscience and technology to help users identify their best matching career path. The app, which is comprised of interactive games that identify and match 90 personality traits, also offers a networking component designed to help with the recruitment process.

“We have Netflix, we have Amazon, we have dating apps, but I wondered why there isn't a place you can put information about yourself and based on your cognitive traits are able to predict success in the workplace," says Polli. “I wanted to bring first in class advancements in neuroscience to help with career search process for users."

Polls, who created the company along with her former coworker, Julie Yoo in 2013, says she became fixated on creating a high-tech way to help people identify their best career. “I wanted to build an algorithm to see if we could find out what made for success in different fields," says Polli. “Literally the first year that we were in business, we were just trying to develop the science. We were two women and an algorithm; Julie, myself and cool technology."

Pymetrics, which has since been translated into 50 languages and has over half a million users, is all about collecting information then connecting the dots. Comparing it to the backend of Netflix, Polli says the Pymetrics technology utilizes a correlation map, that tells how certain personality factors are related to careers. “It's a mining database seeking intersecting patterns," says Polli.

Frida Polli

In terms of the user experience, Polli says the exercises that may “not be as fun as candy crush," but they are far from as boring as filling out a questionnaire. “People enjoy the experience and it's highly scalable because it works," she says.

"We offer non-verbal games you can play from a global perspective. A lot are global companies looking for a solution that offers scientific objectivity and a lack of basis, and works across geography."

Another benefit to her business, to be sure, is that by focusing on personality traits rather than in-person interviews or old fashioned resumes, you can instantly manage out any potential discrimination. “I'm trying to replace and augment the resume review, which is first step in hiring process," says Polli. “Companies sometimes make worse decisions. Not only are resumes not predictive but they are also biased towards women, minorities, and people of different socioeconomic backgrounds. Using this type of data you can eliminate bias and expand the reach of where companies can find talented people."


Sima Pendharkar, Founder, Valeet Healthcare

Sima Pendharkar is an internal medicine physician at Mt.Sinai in New York, but growing up, her entire life was very much dedicated to art. Discovering she wanted to become a doctor later on, she was able to utilize this creativity within her medical career.

After receiving a degree in medicine from the University of North Carolina, she began working in different hospitals. It was just a few years post-college that she began realizing her patients weren't fully understanding their diagnosis as their doctor was delivering the good or bad news in the hospital. Whether because of stress, long medical terms, or unwillingness to perceive bad news, many diagnoses cause confusion for the ordinary patient, so she decided to tackle this problem, using visual art. She married her creativity with her work at the hospital, and started explaining to patients what was wrong with them through drawings and pictures. Making medicine relatable was her primary objective, and as she saw the positive results and feedback from her approach, she came across a business opportunity she simply couldn't pass up. Because of how successful her visual explanations were, Pendharkar decided to bring technology into the mix.

Sima Pendharkar

“It's really challenging to convey complex information that really sticks with patients," Pendharkar says, and so she began designing a software in 2015, that would similarly break down a diagnosis in the way her pictures did – through an app that would be simple and understandable. And so, she founded Valeet Healthcare and set out to create her first med-tech app. Valeet essentially allows a physician, like Pendharkar, to walk into a room with a patient, show them the app breaking down their illness visually so that they can understand what's wrong, while also instructing them on how the doctor will proceed with their treatment.

Pendharkar looked for funding and backing to pilot the program both here and abroad, but things really began moving this past June when Valeet won the Digital Health Marketplace contest. This allowed the team to pilot the software in Mt. Sinai in New York City. Simultaneous to these efforts, she has also looked into implementing the software abroad, and both Australia and parts of Asia have been very receptive to the concept. Valeet has just announced its latest hospital partnership with a hospital in Australia, with more suitors likely for the incredible technology Perdharkar has created, and we cannot wait to see what she brings next to the health-tech industry.

5 Min Read

How Fitness Saved My Life and Became My Career

Sometimes it takes falling to rock bottom in order to be built back up again. I learned this many years ago when the life I'd carefully built for myself and my family suddenly changed. But in those times, you learn to lean on those who love you – a friend, family member or someone who can relate to what you've been through. I was lucky enough to have two incredible women help me through one of my lowest moments. They taught me to love myself and inspired me to pass on their lessons each da

If it weren't for the empowering women who stepped up and brought fitness back into my life, I wouldn't be standing – in the door of my own business – today.

In 2010, I was a wife, a mother of three, and had filtered in and out of jobs depending on what my family needed from me. At different points in my career, I've worked in the corporate world, been a stay-at-home mom, and even started my own daycare center. Fitness has always been a part of my life, but at that point being a mom was my main priority. Then, life threw a curveball. My husband and I separated, leading to a very difficult divorce.

These were difficult times. I lost myself in the uncertainty of my future and the stress that comes with a divorce and found myself battling anorexia. Over a matter of months, I lost 40 lbs. and felt surrounded by darkness. I was no longer participating in my health and all efforts to stay active came to a halt. I didn't want to leave my home, I didn't' want to talk to people, and I really did not want to see men. Seeing my struggles, first my sister and then a friend, approached me and invited me to visit the gym.

After months of avoiding it, my sister started taking me to the gym right before closing when it wasn't too busy. We started slow, on the elliptical or the treadmill. This routine got me out of the house and slowly we worked to regain my strength and my self-esteem. When my sister moved away, my good friend and personal trainer started working out with me one-on-one early in the morning, taking time out of her busy schedule to keep me on track toward living a healthy life once again. Even when I didn't want to leave the house, she would encourage me to push myself and I knew I didn't want to let her down. She helped me every step of the way. My sister and my friend brought fitness back into my everyday routine. They saved my life.

I began to rely on fitness, as well as faith, to help me feel like myself again. My friend has since moved away, but, these two women made me feel loved, confident and strong with their empowerment and commitment to me. They made such an incredible impact on me; I knew I needed to pay it forward. I wanted to have the same impact on women in my community. I started by doing little things, like running with a woman who just had a baby to keep her inspired and let her know she's not alone. I made sure not to skip my regular runs, just in case there was a woman watching who needed the inspiration to keep going. These small steps of paying it forward helped me find purpose and belonging. This gave me a new mentality that put me on a path to the opportunity of a lifetime – opening a women's only kickboxing gym, 30 Minute Hit.

About four years ago, I was officially an empty nester. It was time to get myself out of the house too and find what I was truly passionate about, which is easier said than done. Sitting behind a desk, in a cubicle, simply didn't cut it. It was hard to go from an active and chaotic schedule to a very slow paced, uneventful work week. I felt sluggish. Even when I moved to another company where I got to plan events and travel, it was enjoyable, but not fulfilling. I wanted to be a source of comfort to those struggling, as my sister and dear friend had been to me. I wanted to impact others in a way that couldn't be done from behind a desk.

I began to rely on fitness, as well as faith, to help me feel like myself again.

When I heard about 30 Minute Hit, I was nervous to take the leap. But the more I learned about the concept, the more I knew it was the perfect fit for me. Opening my own gym where women can come to let go of their struggles, rely on one another and meet new people is the best way for me to pass on the lessons I learned during my darkest times.

Kickboxing is empowering in itself. Add to it a high energy, female-only environment, and you have yourself a powerhouse! The 30 Minute Hit concept is franchised all over North America, acting as a source of release for women who are just trying to get through their day. I see women of all ages come into my gym, kick the heck out of a punching bag and leave with a smile on their face, often times alongside a new friend. 30 Minute Hit offers a convenient schedule for all women, from busy moms to working women, to students and senior citizens. A schedule-free model allows members to come in whenever they have a free half hour to dedicate to themselves. Offering certified training in kickboxing and a safe environment to let go, 30 Minute Hit is the place for women empowerment and personal growth.

Through my journey, I have learned that everyone is going through something – everyone is on their own path. My motivating factor is knowing that I can touch people's lives everyday just by creating the space for encouragement and community. It's so easy to show people you care. That's the type of environment my team, clients and myself have worked hard to create at our 30 Minute Hit location.

Fitness saved my life. If it weren't for the empowering women who stepped up and brought fitness back into my life, I wouldn't be standing – in the door of my own business – today. The perfect example of women empowering women – the foundation to invincibility.

This article was originally published September 12, 2019.