3 Female Tech Entrepreneurs Turning The Industry On Its Head


Although female tech leaders are still a relative rarity in a world chock full of men and male-founded corporations, women are on the cutting edge of advancement in the field. Creating futuristic businesses that do everything from helping patients understand their medical diagnoses to helping people identify career matches, women are uniting their passions with high-tech solutions that are quite literally changing people's lives and the future of businesses. Here, three kickass tech-obsessed women on our radar:


Liz Elting, Founder, TransPerfect

Liz Elting

Liz Elting is a natural born linguist. She majored in languages in college, lived all over the world, and decided to harness her passion for the spoken word into a tech-forward business with global appeal. “I love the translation industry because I love solving client problems, but I thought it could be better" says Elting, who founded ahead-of-its-time translating app Transperfect in 1992. “Back then, it was a very fragmented industry and most translating companies were started by translators who were busy translating and running their companies. I felt there was a gap on what clients needed most, which was top quality and the best service."

These days Elting's app, which translates in hundreds of languages -from Arabic to Zulu-is focused on helping global businesses scale by giving reliable, timely and most importantly accurate translations. “There is a need for a one-stop shop of language service," says Elting. “We are very focused on changing with the times, and anticipating the changing needs of our clients to help them do business internationally."

Despite being a tech company, central to the business is a human touch. Eating reports that all translations are done via native speakers rather than automated systems. To that end, TrasnPerfect has more than 4,000 employees and over 15,000 on-call subcontractors around the world.

“Most of what we do is very high-tech, but machine translation is not really there," says Elting, whose clients include 200 of the largest law firms in the world, and well-known companies like American Express, CitiBank, Johnson and Johnson, and Google.

“Everything still needs to be edited and reviewed by proofreaders. The industry may be cutting edge, but we are still a people industry. It's very labor intensive to get the nuances of language right."

Elting adds that beyond language, using and understanding the corporate jargon of various industries is also a focus. “We deal with every very main language, but also every type of terminology, from legal to financial, medical to mining, telecommunications, and marketing," she says.

Elting, who bootstrapped the company she founded with Philip Shawe, a friend from business school, says that despite starting out of an NYU dorm room, she had her eyes fixated on the future. “When we started technology was barely there," says Elting. "We received documents by faxes, and used a modem to send documents electronically, which would usually take between four and six hours. We are very cutting edge now, but still believe the translation work must be done by people, because the technology is not nearly where it needs to be to replace what we do."

Looking to the future, Elting is focused on taking the company to the next level, continuing to scale globally, outside the US, and getting into related lines of business. She tells SWAAY she is also interested in growing via targeted acquisitions. “I want to make TransPerfect better and better, and continue doing what I can to make the world a better place," says Elting, who sits on the boards of various philanthropic organizations. “There's still so much to do."


Frida Polli, Founder, Pymetrics

For Frida Polli, technology offers a solution to a workplace issue we face everyday; finding and hiring new talent. Polli, a neuroscientist turned entrepreneur, is CEO and Founder of Pymetrics, a one-stop-shop which uses a combination of neuroscience and technology to help users identify their best matching career path. The app, which is comprised of interactive games that identify and match 90 personality traits, also offers a networking component designed to help with the recruitment process.

“We have Netflix, we have Amazon, we have dating apps, but I wondered why there isn't a place you can put information about yourself and based on your cognitive traits are able to predict success in the workplace," says Polli. “I wanted to bring first in class advancements in neuroscience to help with career search process for users."

Polls, who created the company along with her former coworker, Julie Yoo in 2013, says she became fixated on creating a high-tech way to help people identify their best career. “I wanted to build an algorithm to see if we could find out what made for success in different fields," says Polli. “Literally the first year that we were in business, we were just trying to develop the science. We were two women and an algorithm; Julie, myself and cool technology."

Pymetrics, which has since been translated into 50 languages and has over half a million users, is all about collecting information then connecting the dots. Comparing it to the backend of Netflix, Polli says the Pymetrics technology utilizes a correlation map, that tells how certain personality factors are related to careers. “It's a mining database seeking intersecting patterns," says Polli.

Frida Polli

In terms of the user experience, Polli says the exercises that may “not be as fun as candy crush," but they are far from as boring as filling out a questionnaire. “People enjoy the experience and it's highly scalable because it works," she says.

"We offer non-verbal games you can play from a global perspective. A lot are global companies looking for a solution that offers scientific objectivity and a lack of basis, and works across geography."

Another benefit to her business, to be sure, is that by focusing on personality traits rather than in-person interviews or old fashioned resumes, you can instantly manage out any potential discrimination. “I'm trying to replace and augment the resume review, which is first step in hiring process," says Polli. “Companies sometimes make worse decisions. Not only are resumes not predictive but they are also biased towards women, minorities, and people of different socioeconomic backgrounds. Using this type of data you can eliminate bias and expand the reach of where companies can find talented people."


Sima Pendharkar, Founder, Valeet Healthcare

Sima Pendharkar is an internal medicine physician at Mt.Sinai in New York, but growing up, her entire life was very much dedicated to art. Discovering she wanted to become a doctor later on, she was able to utilize this creativity within her medical career.

After receiving a degree in medicine from the University of North Carolina, she began working in different hospitals. It was just a few years post-college that she began realizing her patients weren't fully understanding their diagnosis as their doctor was delivering the good or bad news in the hospital. Whether because of stress, long medical terms, or unwillingness to perceive bad news, many diagnoses cause confusion for the ordinary patient, so she decided to tackle this problem, using visual art. She married her creativity with her work at the hospital, and started explaining to patients what was wrong with them through drawings and pictures. Making medicine relatable was her primary objective, and as she saw the positive results and feedback from her approach, she came across a business opportunity she simply couldn't pass up. Because of how successful her visual explanations were, Pendharkar decided to bring technology into the mix.

Sima Pendharkar

“It's really challenging to convey complex information that really sticks with patients," Pendharkar says, and so she began designing a software in 2015, that would similarly break down a diagnosis in the way her pictures did – through an app that would be simple and understandable. And so, she founded Valeet Healthcare and set out to create her first med-tech app. Valeet essentially allows a physician, like Pendharkar, to walk into a room with a patient, show them the app breaking down their illness visually so that they can understand what's wrong, while also instructing them on how the doctor will proceed with their treatment.

Pendharkar looked for funding and backing to pilot the program both here and abroad, but things really began moving this past June when Valeet won the Digital Health Marketplace contest. This allowed the team to pilot the software in Mt. Sinai in New York City. Simultaneous to these efforts, she has also looked into implementing the software abroad, and both Australia and parts of Asia have been very receptive to the concept. Valeet has just announced its latest hospital partnership with a hospital in Australia, with more suitors likely for the incredible technology Perdharkar has created, and we cannot wait to see what she brings next to the health-tech industry.

3 min read

Please Don't Forget to Say Thank You

"More grapes, please," my daughter asked, as she continued to color her Peppa Pig drawing at the kitchen table.

"What do you say?" I asked her, as I was about to hand her the bowl.

"More grapes?"

I shook my head.


I stood there.

"I want green grapes instead of red grapes?"

I shook my head again. I handed her the bowl of green grapes. "Thank you. Please don't forget to say thank you."

"Thank you, Momma!"

Here's the question at hand: Do we have to retrain our leaders to say thank you like I am training my children?

Many of us are busy training our young children on manners on the other side of the Zoom camera during this pandemic. Reminding them to say please, excuse me, I tried it and it's not my favorite, I am sorry, and thank you. And yet somehow simple manners continue to be undervalued and underappreciated in our workplaces. Because who has time to say thank you?

"Call me. This needs to be completed in the next hour."

"They didn't like the deck. Needs to be redone."

"When are you planning on sending the proposal?"

"Did you see the questions he asked? Where are the responses?"

"Needs to be done by Monday."

Let me take a look. I didn't see a please. No please. Let me re-read it again. Nope, no thank you either. Sure, I'll get to that right away. Oh yes, you're welcome.

Organizations are under enormous pressure in this pandemic. Therefore, leaders are under enormous pressure. Business models collapsing, budget cuts, layoffs, or scrapping plans… Companies are trying to pivot as quickly as possible—afraid of extinction. With employees and leaders everywhere teaching and parenting at home, taking care of elderly parents, or maybe even living alone with little social interaction, more and more of us are dealing with all forms of grief, including losing loved ones to COVID-19.

So we could argue we just don't have time to say thank you; we don't have time to express gratitude. There's too much happening in the world to be grateful for anything. We are all living day to day, the pendulum for us swinging between surviving and thriving. But if we don't have the time to be grateful now, to show gratitude and thanks as we live through one of the most cataclysmic events in recent human history, when will we ever be thankful?

If you don't think you have to say thank you; if you don't think they deserve a thank you (it's their job, it's what they get paid to do); or if you think, "Why should I say thank you, no one ever thanks me for anything?" It's time to remember that while we might be living through one of the worst recessions of our lifetimes, the market will turn again. Jobs will open up, and those who don't feel recognized or valued will be the first to go. Those who don't feel appreciated and respected will make the easy decision to work for leaders who show gratitude.

But if we don't have the time to be grateful now, to show gratitude and thanks as we live through one of the most cataclysmic events in recent human history, when will we ever be thankful?

Here's the question at hand: Do we have to retrain our leaders to say thank you like I am training my children? Remind them with flashcards? Bribe them with a cookie? Tell them how I proud I am of them when they say those two magical words?

Showing gratitude isn't that difficult. You can send a thoughtful email or a text, send a handwritten card, send something small as a gesture of thank you, or just tell them. Call them and tell them how thankful you are for them and for their contributions. Just say thank you.

A coworker recently mailed me a thank you card, saying how much she appreciated me. It was one of the nicest things anyone from work has sent me during this pandemic. It was another reminder for me of how much we underestimate the power of a thank you card.

Apparently, quarantine gratitude journals are all the rage right now. So it's great if you have a beautiful, leather-bound gratitude journal. You can write down all of the people and the things that you are thankful for in your life. Apparently, it helps you sleep better, helps you stay grounded, and makes you in general happier. Just don't forget to take a moment to stop writing in that journal, and to show thanks and gratitude to those you are working with every single day.